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February 21, 2011 08:09 am EDT
Original Link: http://www.engadget.com/2011/02/21/product-placement-gets-a-logo-of-its-own-turns-the-world-inside/
Product placement gets a logo of its own, turns the world inside out
So the UK is finally catching up with the fine money-grubbing nations of this world and allowing product placement in British-made TV programming, starting from next Monday, February 28th. Advertising embedded in internationally sourced films and shows has long been tolerated as a necessary evil within the Queen's realm, but now that the telecoms regulator Ofcom is opening up locally farmed TV content to the blight of commercialization, it's come up with a suitably austere logo to warn us of its dangers. Basically, any future episodes of Hollyoaks that may contain a "stray" Diet Coke or Nokia N8 within the frame will be preceded by the above P placed within a P, which will prep you for the pernicious potentiality that the programming you are perusing may provoke you into purchasing new property. Capiche?Product placement gets a logo of its own, turns the world inside out originally appeared on Engadget on Mon, 21 Feb 2011 03:09:00 EDT. Please see our terms for use of feeds.
Permalink | ||CommentsOriginal Link: http://www.engadget.com/2011/02/21/product-placement-gets-a-logo-of-its-own-turns-the-world-inside/
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Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget